"Busting the following myths:MYTH 1: Half my advertising is wasted, but I do not know which halfMYTH 2: Clustering television spots in ‘bursts’/ ‘flights’MYTH 3: The dominance of low-involvement brandsMYTH 4: As a brand grows, its advertising must be increased at the same rateMYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"
Healthy organisations are successful and need healthy leaders. But what exactly do we mean by this and why does it matter?
All around the world, impact networks are being cultivated to address complex issues in healthcare, education, science, technology, the environment, economic justice, the arts, human rights, and more. They mark the next evolution in the way humans are organising to create meaningful change.
When contemplating a change, leaders should ensure they get inputs from people in the organisation who have expertise in the areas most affected, so you can be realistic about the time, effort, and resources required.
Competent boards can no longer afford to put ESG—environment, social, and corporate governance—issues on the back burner. Companies need to learn from the mistakes of others and should ignore these at their own peril.
"Busting the following myths:MYTH 1: Creativity is about artistic expression, and it is not a differentiator in moving business, politics, science, and society forward in a meaningful wayMYTH 2: Creativity cannot be taught: you either have it or you do not MYTH 3: When a business loses its creative edge, the only way to fix it is to buy it MYTH 4: Creativity is a solitary, heroic, and random act of individual genius. It cannot be managed because you never know where ideas come from, when inspiration will strike, who needs to be involved, and how to make it happenMYTH 5: Creativity is not a competency that can be managed in an organization to evaluate performance and talent"
Can ‘workcation’—being on vacation and working simultaneously— help escape monotony?
Deep technologies are now creating a revolution which has implications for every aspect of an organisation, resulting in new opportunities to thrive in the most technologically important era since the industrial revolution.
Understanding how our emotional brain works can help us appreciate why we react the way we do and how we can regulate our feelings and thoughts to ensure that we lead and manage others effectively.
Even when you cannot be seen, your body language is crucial to how your voice sounds, and when your camera is turned off on a Zoom call, it is even more important. To fully engage the people you speak with, they need to see and hear the relevant emotions in your voice.
"Busting the following myths:MYTH 1: Good employees like changeMYTH 2: Change is impossibleMYTH 3: Change is easyMYTH 4: Change is badMYTH 5: Change is good"
Do entrepreneurs stick it out when the economy is in a slump or wave the white flag and close the doors?