The AIMA case research centre is established after a lot of discussion, deliberation and research. The purpose of setting up of India case research centre at AIMA is primarily to focus on developing and publishing Industry based India-focused research cases.
If employees find meaning in their work and are valued for whatever they do, their motivation levels will always be at their peak. The best that any organisation can do is attach meaning to the employee’s work as a sense of meaning will win over the impediments that hinder employees’ growth in the organisation.
Employees are pretty observant; they do not miss much. The actions and behaviours they see modeled and the ideals their immediate supervisor appears to value will inform their decisions and behaviour at work. If they see a management team that prioritises tasks, efficiencies, and productivity (job functions), then that is what they will focus on—often at the expense of the company’s own mission.
Culture is not just literature, arts, music, dances, theatre, scriptures, mythology, or our literary festivals; not even just the way we dress up, eat, conduct ourselves with close family and friends; neither is it merely our ancient temples, forts, palaces, cave paintings, sculptures…it is actually a combination of all these and more...it is our ‘way of life’, the way we live.