Management Perspectives

Hidden champions

"Busting the following myths-
MYTH 1: Stay lean and outsource what you can.
MYTH 2: Better keep the best for a short time than the mediocre forever.
MYTH 3: Appeal to permanent customer focus.
MYTH 4: Avoid being dependent on narrow markets and few customers.
MYTH 5: Beware of the difficult customers.

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The seeds of innovation

MYTH 1: It is all about moonshots and disruption nowadays.
MYTH 2: Inventors drive the business forward.
MYTH 3: It takes a special ‘innovation team’ to succeed.
MYTH 4: To be successful, your key investments should be in technology and new products.
MYTH 5: Innovation either happens or it doesn’t. It can’t be orchestrated.

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Size them up

MYTH 1: Performance measurement is easy to understand.
MYTH 2: Performance measurement is easy to develop and implement.
MYTH 3: The best practices of governance, business planning, and performance measurement are well understood and practised in many organisations.
MYTH 4: A supportive organisation climate is not essential for a productive organisation.
MYTH 5: Major crown projects in the public sector can never succeed.

More than a eureka moment

Busting the following myths-
MYTH 1: Innovation occurs in a dramatic thunderclap of insight.
MYTH 2: Innovation occurs organically; it does not adhere to a process that can be taught or followed.
MYTH 3: Innovation is the bastion of Silicon Valley gurus working in R&D labs.
Myth 4: Speed is of the essence! The most successful innovators create solutions and get them into the market quickly.
Myth 5: Customer research can cloud the issue: follow your dreams—go with your gut!

A leader with difference

Debunking the following myths:
MYTH 1: Time is your most valuable resource.
MYTH 2: Experience is everything.
MYTH 3: What got me here, will get me there.
MYTH 4: Good managers are naturally good leaders, and good leaders are naturally good managers.
MYTH 5: I know my weaknesses.

Targetted ad marketing

Busting the following myths:
MYTH 1: Online, everybody is equal.
MYTH 2: You are the customer of BigTech.
MYTH 3: We are not ‘ad-dicted’.
MYTH 4: It is all about user experience.
MYTH 5: BigTech wants regulation.

Strategy-driven branding

Busting the following myths-
MYTH 1: Every brand needs a Facebook strategy. Or a Twitter strategy. An Instagram strategy. An email strategy. Don’t they?
MYTH 2: Marketing deserves a free pass when it comes to business strategy.
MYTH 3: We need to be digital first.
MYTH 4: Gate content if you want leads.
MYTH 5: Search has better RoI than online advertising.

An ideal prospect

Busting the following myths-

MYTH 1: You get rejected—that is just part of the job.
MYTH 2: Whether you feel like prospecting matters.
MYTH 3: When prospecting, your job is to sell.
MYTH 4: Your clients and customers know what your ideal prospect looks like.
MYTH 5: Once you hear “No,” the discussion is over.

Together we go ahead

Busting the following myths-
MYTH 1: Bringing diverse people into an organisation over those from the dominant culture amounts to a zero-sum game where there are winners and losers.
MYTH 2: Our mission is to improve opportunities for marginalised groups, so we are reaching some diverse people and communities.
MYTH 3: Our organisation works within an area that is not diverse, so this is not relevant.
MYTH 4: The leaders (including board and executive staff mem and executive staff members) of our organisation are well-meaning and not biased.
MYTH 5: Our organisation has been fulfilling its mission and has never been accused of discrimination, bias, or not being welcoming or accessible. It has not been a problem for us.
MYTH 6: Our organisation would like to have more diverse leadership (board and staff), but we cannot seem to recruit diverse people to fill these positions.
MYTH 7: Hiring a non-dominant culture leader will solve DEI issues within our organisation.
MYTH 8: DEI is expensive. We do not have the resources to address it.

A changed salesperson

Busting the following myths-
MYTH 1: We must educate our prospects
MYTH 2: Price is the deciding f actor
MYTH 3: Prospects buy based on fixing pain points
MYTH 4: Companies that sell what we sell are our competition
MYTH 5: Great service grows relationships and account value

Money matters

Busting the following myths-
MYTH 1: Money is for other people, but not you
MYTH 2: Money represents scarcity and strain
MYTH 3: A predictable paycheck is the path to wealth
MYTH 4: You see money as working against you
MYTH 5: You do not have enough money to be generous

The quest for a good leader

Busting the following myths-
MYTH 1: Most business leaders are college educated
MYTH 2: Colleges train the next generation of business leaders
MYTH 3: Business leadership is about control and power
MYTH 4: Business leadership is complicated and hard to learn
MYTH 5: Everyone can be a business leader