Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page

Strategy-driven branding

by Jim Everhart
Indian Management September 2022

Busting the following myths-
MYTH 1: Every brand needs a Facebook strategy. Or a Twitter strategy. An Instagram strategy. An email strategy. Don’t they?
MYTH 2: Marketing deserves a free pass when it comes to business strategy.
MYTH 3: We need to be digital first.
MYTH 4: Gate content if you want leads.
MYTH 5: Search has better RoI than online advertising.

Latest Articles

Harmony of body and mind

A sense of well-being—whatever that means to us—results in a number of benefits with research showing greater efficiency, more effective interpersonal interactions and taking of opportunities, greater motivation, and even greater cognitive flexibility (resulting in better problem solving and creativity).

by Audrey Tang
Indian Management February 2024

Tech for the world

New tech applications emerging in the Fourth Industrial Revolution (4IR) make it possible to leverage sustainable impact at scale, and at the same time, seize exciting market opportunities. Yet businesses have only tapped into a fraction of sustainable technology’s potential.

by Marga Hoek
Indian Management February 2024

More From The Category

Your finest work unveiled

Busting the following myths-

MYTH 1: If you work hard, you will get ahead.

MYTH 2: Emotional intelligence is innate, not learned.

MYTH 3: Networking is only important when you are looking for a job.

MYTH 4: Mistakes will kill your career.

MYTH 5: Every issue I face at work can be solved with more effort.

by Merideth Mehlberg
Indian Management February 2024

A ground-breaking approach

Busting the following myths- 

Myth 1: Leaders must always be strong and unemotional.

Myth 2: Decision-making is solely a rational process.

Myth 3: Hierarchical structures are the best for organisational success.

 Myth 4: High stress yields high performance.

Myth 5: Leaders should have all the answers.

by Dr. Randy Brazie and Dr. Geoffrey VanderPal
Indian Management January 2024
Submit Enquiry
back