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Management Perspectives

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Myth Busters

Strategy-driven branding

by Jim Everhart
Indian Management September 2022

Busting the following myths-
MYTH 1: Every brand needs a Facebook strategy. Or a Twitter strategy. An Instagram strategy. An email strategy. Don’t they?
MYTH 2: Marketing deserves a free pass when it comes to business strategy.
MYTH 3: We need to be digital first.
MYTH 4: Gate content if you want leads.
MYTH 5: Search has better RoI than online advertising.

Latest Articles

Tech to the rescue

Technology

The impact of technology is almost always overestimated in the short-term and under-estimated in the long-term. Talent expects leaders to have the right mindset: one that is open, focused on people, and constantly embraces the advantages of technology.
by Jeremy Kourdi
Indian Management March 2023

A thinking partner

Organisational Culture

A coaching culture can create transformational results for your business, your managers, and your teams. It can be your super-power, your success accelerator, your organisation’s very own magic wand.
by Rosie Nice
Indian Management February 2023
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More From The Category

The seeds of innovation

Myth Busters

MYTH 1: It is all about moonshots and disruption nowadays.
MYTH 2: Inventors drive the business forward.
MYTH 3: It takes a special ‘innovation team’ to succeed.
MYTH 4: To be successful, your key investments should be in technology and new products.
MYTH 5: Innovation either happens or it doesn’t. It can’t be orchestrated.

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by Alex Goryachev
Indian Management February 2023

Size them up

Myth Busters

MYTH 1: Performance measurement is easy to understand.
MYTH 2: Performance measurement is easy to develop and implement.
MYTH 3: The best practices of governance, business planning, and performance measurement are well understood and practised in many organisations.
MYTH 4: A supportive organisation climate is not essential for a productive organisation.
MYTH 5: Major crown projects in the public sector can never succeed.
by Bryan Shane and Patricia Lafferty
Indian Management January 2023
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