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Accelerate your customer network

by Irene Yam
Indian Management May 2025

Debunking the following myths-
MYTH 1: A CAB is a sales event.
MYTH 2: The best CABS have only c-suite customers.
MYTH 3: CAB meetings must have detailed presentations to impress the board.
MYTH 4: Planning a CAB adjacent to an industry event is a pragmatic use of time and budget.
MYTH 5: The CAB meeting yields the most return.

Irene Yam is the author of Accelerate your customer network

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