Management Perspectives

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Accelerate your customer network

by Irene Yam
Indian Management May 2025

Debunking the following myths-
MYTH 1: A CAB is a sales event.
MYTH 2: The best CABS have only c-suite customers.
MYTH 3: CAB meetings must have detailed presentations to impress the board.
MYTH 4: Planning a CAB adjacent to an industry event is a pragmatic use of time and budget.
MYTH 5: The CAB meeting yields the most return.

Irene Yam is the author of Accelerate your customer network

Latest Articles

Empathy in action

When organisations fail to embed inclusive values into everyday conversations, meetings, and decisions, those values become easy to sideline. Strategic communication brings coherence, clarity, and emotional resonance to inclusion work.

by Charlotte Otter
Indian Management October 2025

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

More From The Category

The rhythm of business

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"

by Jonathan Escobar Marin
Indian Management September 2025

Measuring what matters

Busting the following myths:
MYTH 1: Revenue should be the top priority of organisations and entrepreneurs in every industry.
MYTH 2: Employee disengagement is increasing—leader training is the solution.
MYTH 3: Employee layoffs and scaled-back marketing are the correct response to economic uncertainty.
MYTH 4: Marketing research tells us all we need to know about what people want.
MYTH 5: When it comes to strategic and operational growth systems, there’s nothing new under the sun.

by Wendy Lipton-Dibner
Indian Management August 2025
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