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More than a eureka moment

by Lorraine Marchand
Indian Management December 2022

Busting the following myths-
MYTH 1: Innovation occurs in a dramatic thunderclap of insight.
MYTH 2: Innovation occurs organically; it does not adhere to a process that can be taught or followed.
MYTH 3: Innovation is the bastion of Silicon Valley gurus working in R&D labs.
Myth 4: Speed is of the essence! The most successful innovators create solutions and get them into the market quickly.
Myth 5: Customer research can cloud the issue: follow your dreams—go with your gut!

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