Management Perspectives

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Targetted ad marketing

by Vincent F Hendricks
Indian Management October 2022

Busting the following myths:
MYTH 1: Online, everybody is equal.
MYTH 2: You are the customer of BigTech.
MYTH 3: We are not ‘ad-dicted’.
MYTH 4: It is all about user experience.
MYTH 5: BigTech wants regulation.

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