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The seeds of innovation

by Alex Goryachev
Indian Management February 2023

MYTH 1: It is all about moonshots and disruption nowadays.
MYTH 2: Inventors drive the business forward.
MYTH 3: It takes a special ‘innovation team’ to succeed.
MYTH 4: To be successful, your key investments should be in technology and new products.
MYTH 5: Innovation either happens or it doesn’t. It can’t be orchestrated.


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