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Hidden champions

by Peter Kreuz
Indian Management March 2023

"Busting the following myths-
MYTH 1: Stay lean and outsource what you can.
MYTH 2: Better keep the best for a short time than the mediocre forever.
MYTH 3: Appeal to permanent customer focus.
MYTH 4: Avoid being dependent on narrow markets and few customers.
MYTH 5: Beware of the difficult customers.

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