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COVID-19 has effected a clear shift in consumer behaviour, but will it stay for long? I would like to submit that some of the changes may stay a lot longer. The use of digital technologies for education, work, and entertainment will continue to grow.
COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?
In the wake of the COVID pandemic, people are unsure about the economic situation, employment scenario, and earnings. Long-term planning is passé. Companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.
We do not know how long the crisis will last and the broader ramifications are likely to be with us for even longer. The ‘Phoenix Encounter Method’ is a sure-shot way to leverage disruption and reimagine businesses, thereby creating a new future.
Even once the threat of COVID has passed, it seems unlikely that offices will return to the pre-pandemic stage. Since, we now know that virtual working works on a large scale, instead of trying to return to the old normal, it makes sense for smart managers to tap into the mix of hybrid working situations to come up with the best for the organisation and the individuals who work in it.
If leaders mobilise the full potential of every member of the organisation’s ‘secret army’—people who resolve demos, chase payments, carry out checks, deliver goods, supporting sellers, handle logistics and deliveries, address queries, and resolve technical glitches—then they can come out stronger post COVID-19.
Getting to the top at any cost can be soul-crushing when you feel that you are sacrificing personal and family time for work, sacrificing relationships to get that promotion, and so on. It can lead to a breakdown, burnout and adversely affect your performance.
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