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The science of optimism

by Prof Steven Van Belleghem
Indian Management December 2023

Customers are mainly interested in their own challenges. A company’s job is to help the customer with those challenges and provide value – in the current social and financial environment, we need positivity and a positive impact for our businesses more than ever.

Prof Steven Van Belleghem Prof Steven Van Belleghem is the author of The science of optimism.

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