Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page

Carrot or stick

by Nik Kinley and Shlomo Ben-Hur
Indian Management January 2024

Across every society, culture, and business, there is a fundamental behaviourist idea that if you reward certain behaviours you will get more of them, and if you punish certain behaviours, you will get less of them. However, according to many recent headlines, rewards do not work nearly as well as people think when it comes to changing behaviour.

Nik Kinley Nik Kinley is the author of Carrot or stick

Shlomo Ben-Hur Shlomo Ben-Hur is the author of Carrot or stick.

Submit Enquiry