The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?
Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.
Healthy organisations are successful and need healthy leaders. But what exactly do we mean by this and why does it matter?
All around the world, impact networks are being cultivated to address complex issues in healthcare, education, science, technology, the environment, economic justice, the arts, human rights, and more. They mark the next evolution in the way humans are organising to create meaningful change.
Keeping the customers happy and satisfied is critical to the survival of business in today’s ‘customer’s era’. Having a robust customer management system can help companies acquire new customers, retain the existing ones, and also convert potential customers to customers/consumers.
Organisations who wish to build high-performing teams—ones that easily collaborate, innovate, empower, and inspire each other to achieve unified goals—must commit to hiring the right employees, laying a foundation of trust, and providing proper training.
Research has demonstrated that competitive advantage in business, today, erodes faster than in the past. In the coming decades, organisational design will be key if business executives reset management by making the transition from traditional and rigid management to organisational agility.
In today's time of rapid change and a shift in our approach towards collaboration, it makes sense to apply design to the ways we work together, right down to individual meetings and workshops. How effective would your organisation be if every session was aligned to your organisational goals?
While navigating organisational challenges the one thread that weaves together the whole experience is the unbridled power of good communication and storytelling. But if communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
For years, the cost of sustainability is what held many businesses back. Now, we have reached the precipice where the cost of ‘not’ being sustainable might be too high. Sustainability is increasingly becoming a business imperative—one that organisations cannot afford to overlook as they build their post-COVID business strategies.