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Management Perspectives

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Winning the race for talent

by Steven Van Belleghem
Indian Management December 2020

When it comes to innovation in the war for talent, one of the most frequently asked questions is still: “In which technology do we need to invest?” when it should be “What kind of experience and culture do we want to offer our employees?” Organisations need to view employees through a new lens, and invest in offering them a meaningful and valuable experience—just as they do for customers.

Steven van Belleghem is one of the world’s leading thoughtleaders, speakers, and authors on customer engagement. His latest book is The Offer You Can’t Refuse.

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