Management Perspectives

Storytelling is a key part of our shared human experience. It has long connected people across cultures and brought together groups who may seem like they have nothing in common, through tales of success and learnings. But what is often forgotten is the power of storytelling, especially in business.

"Busting the following myths-
MYTH 1: Work-life balance is key.
MYTH 2: Sustainable businesses cannot exist at scale.
MYTH 3: The customer is always right.
MYTH 4: Strategic pricing is complex.
MYTH 5: Failure is always bad."

Digital or not, most transformations do not cross the finish line. You might achieve your numbers for a while, but then people slip back to the old ways of working and nothing sticks, leaving you to solve the same problem again. In order to outdo poor transformation and engagement stats, we must manage to engage because the future of business is (still) people.

Summary: Work-life integration has evolved as an all-encompassing concept and is poised to be an inherent part of the new normal that is emerging. However, whatever pros it holds, it does come with its fair share of challenges as well.