Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.
The ability for leaders and organisations to create and maintain an authentic human connection will play a critical role in whether organisations either thrive or survive in this increasingly VUCA business environment and leaders must navigate the complexities of our workforce with confidence and vision.
Changing business processes creates new organisational rituals, which leads to a changed culture. The exciting result of this approach is to create the ultimate, self-perpetuating business process design.
The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?
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