Management Perspectives

When organisations fail to embed inclusive values into everyday conversations, meetings, and decisions, those values become easy to sideline. Strategic communication brings coherence, clarity, and emotional resonance to inclusion work.

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.