Management Perspectives

Over the ages, Indian visionary thinkers, through their wealth of knowledge, have established marvellous viewpoints on leadership.

Firms where everyone has a stake in the success and failure of the organisation produce more engaged employees.

The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.