Management Perspectives

The journey to employee empowerment is not easy, but the rewards are substantial. Organisations that prioritise engagement will be the ones that thrive in the increasingly 

Busting the following myths
MYTH 1: It’s not personal. It’s business.
MYTH 2: You must follow your passion.
MYTH 3: Innovation is always the key to startup success.
MYTH 4: You need to hire true experts.
MYTH 5: You will always be the CEO of your venture.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.