Management Perspectives

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The future beckons

by Steven Van Belleghem
Indian Management April 2022

The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?

Steven Van Belleghem is a thought leader and speaker. He is author, The CX Leader’s Manual to Customer Excellence.

Latest Articles

Digital detox

By addressing the root causes of technostress and fostering a culture of resilience, managers can create environments where employees not only manage stress, but thrive.

by Petra Velzeboer
Indian Management July 2025

No limitations

Busting the following myths-
MYTH 1: I’ll never be as successful as those other leaders.
MYTH 2: I’m not good at building relationships and networking.
MYTH 3: I don’t need to speak up in the meeting. I can just follow up one-on-one afterwards.
MYTH 4: I don’t have to be a good public speaker.
MYTH 5: I deserve to feel imposter syndrome.

by Mike Schiller
Indian Management February 2025

More From The Category

Brand yourself

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

by J Devarprakash
Indian Management March 2024

Cognitive ease to the rescue

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.

by Sandeep Dayal
Indian Management March 2022
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