Management Perspectives

Why should the focus of first-time CEOs be on people skills and relationship building to ensure they feel thoroughly prepared for the demands of their role?

By working towards the ‘happy and healthy’ leadership approach, leaders will be able to balance themselves, remain open to the future, and embrace whatever comes. They will lead with strength and kindness.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.