Management Perspectives

Engaging directly with your workforce to understand their specific needs, challenges, and wants when it comes to wellbeing support, should be at the heart of any plans, strategies, or initiatives that you develop.

Everything you know today you have learnt, and your potential to keep learning is limitless. The only barrier is a self-defeating belief that learning is no longer possible. So, like the bees, keep moving. Keep learning. Keep adapting.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.