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Management Perspectives

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Marketing

The future beckons

by Steven Van Belleghem
Indian Management April 2022

The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?

Steven Van Belleghem is a thought leader and speaker. He is author, The CX Leader’s Manual to Customer Excellence.

Latest Articles

Giving back

Strategy

Entrepreneurs are more likely to feel that philanthropy is an essential part of their lives than their financial counterparts and see the link between volunteering and professional success in the report.
by Bob Schlegel
Indian Management April 2022

The quest for a good leader

Myth Busters

Busting the following myths-
MYTH 1: Most business leaders are college educated
MYTH 2: Colleges train the next generation of business leaders
MYTH 3: Business leadership is about control and power
MYTH 4: Business leadership is complicated and hard to learn
MYTH 5: Everyone can be a business leader
by Theodore (Ted) Clark
Indian Management April 2022
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Cognitive ease to the rescue

Marketing

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.
by Sandeep Dayal
Indian Management March 2022
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