Management Perspectives

As a leader at the forefront of AI-driven business transformation, your organisation holds a critical role in shaping AI’s impact and public perception, demanding ethically grounded, human-centred leadership to responsibly guide the revolutionary changes ahead.

Having a better relationship with our technology is about exercising choice, and building up the inner freedom we have as humans in this digital age. By reclaiming control of our attention we can double down on what matters most to us in each moment.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.