Management Perspectives

Happy employees are engaged employees, resulting in increased productivity as well as lower absenteeism from work.

Traditionally, followers have been viewed as passive supporters, merely executing the directives of their leaders. However, this perspective is increasingly being challenged. The modern organizational landscape recognises that followers are not just subordinates; they are active participants who significantly influence organizational success.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.