Management Perspectives

Mindfulness is more than a missing key in business. It is a doorway. One that leads from stress to resilience, from ego to empathy, from chaos to clarity. The business case is compelling, but the human case is even stronger.

Fundamental concerns such s literacy rates, primary educational levels, income levels, and internet access all affect the starting point for an IT job creation strategy. But those nations that are the most progressive in addressing their IT job deficit will be the most successful in improving their economies and the lives of their people over time.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.