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Management Perspectives

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The future beckons

by Steven Van Belleghem
Indian Management April 2022

The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?

Steven Van Belleghem is a thought leader and speaker. He is author, The CX Leader’s Manual to Customer Excellence.

Latest Articles

A deeply personal act

Organisational Culture

Storytelling is a key part of our shared human experience. It has long connected people across cultures and brought together groups who may seem like they have nothing in common, through tales of success and learnings. But what is often forgotten is the power of storytelling, especially in business.
by Yetunde Hofmann
Indian Management May 2023

Reaching the next level

Myth Busters

"Busting the following myths-
MYTH 1: Work-life balance is key.
MYTH 2: Sustainable businesses cannot exist at scale.
MYTH 3: The customer is always right.
MYTH 4: Strategic pricing is complex.
MYTH 5: Failure is always bad."
by Alex Brueckmann
Indian Management May 2023
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Cognitive ease to the rescue

Marketing

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.
by Sandeep Dayal
Indian Management March 2022
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