Management Perspectives

Generative AI can help all of us to be more connected, clear, concise, and confident in our communication. By partnering with AI in our preparation and practice, we can better help our audiences to understand, remember, and act on our communication.

Foundational to the next era of sustainable performance decision-making will be the creation of value for all stakeholders across the entire value chain. If we get it right, we will enjoy free energy; land and oceans will be revived and become productive; and food and clean water will be abundant for all.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.