Management Perspectives

By addressing the root causes of technostress and fostering a culture of resilience, managers can create environments where employees not only manage stress, but thrive.

Busting the following myths-
MYTH 1: I’ll never be as successful as those other leaders.
MYTH 2: I’m not good at building relationships and networking.
MYTH 3: I don’t need to speak up in the meeting. I can just follow up one-on-one afterwards.
MYTH 4: I don’t have to be a good public speaker.
MYTH 5: I deserve to feel imposter syndrome.

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

Brands are not just built around beliefs and biases of the past. About 5 per cent of the time, we use a process of deliberation to make choices where we use spreadsheets to look at the cost benefits and logic to evaluate the pros and cons of choices. Marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.