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Management Perspectives

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opinions from various thought
leaders & domain experts

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Myth Busters

Advertising’s effects

by John Philip Jones and Mary Baumgartner Cyrus
Indian Management February 2022

"Busting the following myths:
MYTH 1: Half my advertising is wasted, but I do not know which half
MYTH 2: Clustering television spots in ‘bursts’/ ‘flights’
MYTH 3: The dominance of low-involvement brands
MYTH 4: As a brand grows, its advertising must be increased at the same rate
MYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"

Latest Articles

A leadership tool

Management

Emotional intelligence is the leadership tool that can ignite creativity, strengthen relationships, and make the workplace inclusive and equal.
by Muniinder K Anand
Indian Management October 2023

A groundwork for new learnings

Organisational Culture

Being open and vulnerable can help leaders and their teams remove their masks and reveal their true selves. It also encourages everyone to become more self-aware of their strengths and areas they could adjust, which in turn can lay the groundwork for new learnings by setting goals—but not just any goals.
by Dr Sumanta Dutta
Indian Management October 2023
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More From The Category

From ‘great’ to ‘exceptional’

Myth Busters

Busting the following myths:
MYTH 1: You need to feel inspired in order to be creative.
MYTH 2: Success breeds success.
MYTH 3: Consuming a large quantity of information makes us well-informed.
MYTH 4: A leader sits at the top of the pyramid.
MYTH 5: Success is an external measure of career, status, or wealth.
by Polina Marinova Pompliano
Indian Management October 2023

A deeper path to meaning

Myth Busters

Busting the following myths-
MYTH 1: People do not change. Fundamentally, we are who we are.
MYTH 2: Transformative experiences happen to us—from external sources and controls.
MYTH 3: Experience design leaders always intend positive experiences.
MYTH 4: Experience design leaders control experiences.
MYTH 5: Experience design leadership is a simple checklist of best-practices.

 
by Brad McLain
Indian Management September 2023
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