Management Perspectives

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Myth Busters

Advertising’s effects

by John Philip Jones and Mary Baumgartner Cyrus
Indian Management February 2022

"Busting the following myths:
MYTH 1: Half my advertising is wasted, but I do not know which half
MYTH 2: Clustering television spots in ‘bursts’/ ‘flights’
MYTH 3: The dominance of low-involvement brands
MYTH 4: As a brand grows, its advertising must be increased at the same rate
MYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"

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Elevate, engage, engineer

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From an ‘idea’ to an ‘empire’

Myth Busters

Busting the following myths
MYTH 1: It’s not personal. It’s business.
MYTH 2: You must follow your passion.
MYTH 3: Innovation is always the key to startup success.
MYTH 4: You need to hire true experts.
MYTH 5: You will always be the CEO of your venture.
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From an ‘idea’ to an ‘empire’

Myth Busters

Busting the following myths
MYTH 1: It’s not personal. It’s business.
MYTH 2: You must follow your passion.
MYTH 3: Innovation is always the key to startup success.
MYTH 4: You need to hire true experts.
MYTH 5: You will always be the CEO of your venture.
by Ashwin Gulati
Indian Management March 2025

No limitations

Myth Busters

Busting the following myths-
MYTH 1: I’ll never be as successful as those other leaders.
MYTH 2: I’m not good at building relationships and networking.
MYTH 3: I don’t need to speak up in the meeting. I can just follow up one-on-one afterwards.
MYTH 4: I don’t have to be a good public speaker.
MYTH 5: I deserve to feel imposter syndrome.
by Mike Schiller
Indian Management February 2025
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