Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page

Advertising’s effects

by John Philip Jones and Mary Baumgartner Cyrus
Indian Management February 2022

"Busting the following myths:
MYTH 1: Half my advertising is wasted, but I do not know which half
MYTH 2: Clustering television spots in ‘bursts’/ ‘flights’
MYTH 3: The dominance of low-involvement brands
MYTH 4: As a brand grows, its advertising must be increased at the same rate
MYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"

Latest Articles

Building cultures of adaptability

Organisations often forget that their earliest successes were built on curiosity, creativity, and constant reinvention. As AI reshapes the nature of work, these qualities become essential for survival. Reinvention cannot be delegated to innovation teams or episodic transformation initiatives.

by Dr Helmut Schuster and Dr David Oxley
Indian Management March 2026

Designing work, not decorating it

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."

by Dean E Carter
Indian Management February 2026

More From The Category

Designing work, not decorating it

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."

by Dean E Carter
Indian Management February 2026

Resilience is not optional

Busting the following myths:
MYTH 1: Resilience is a personal trait.
TRUTH: Resilience is a collective strength.
MYTH 2: Resilience is optional, something we build only when times get tough.
TRUTH: Resilience is the foundation for lasting success.
MYTH 3: Resilience means pushing through no matter what.
TRUTH: Real resilience requires pause, reflection, and recalibration.
MYTH 4: Resilience and vulnerability do not belong in the same conversation.
TRUTH: Vulnerability is a catalyst for resilience.
MYTH 5: Resilience is about returning to normal.
TRUTH: True resilience transforms what comes next.

by Dr Lamell McMorris
Indian Management December 2025
Submit Enquiry
back