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Management Perspectives

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Management Perspectives
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Advertising’s effects

by John Philip Jones and Mary Baumgartner Cyrus
Indian Management February 2022

"Busting the following myths:
MYTH 1: Half my advertising is wasted, but I do not know which half
MYTH 2: Clustering television spots in ‘bursts’/ ‘flights’
MYTH 3: The dominance of low-involvement brands
MYTH 4: As a brand grows, its advertising must be increased at the same rate
MYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"

Latest Articles

Set the tone

Executives have an enormous opportunity to use technology to help them scale solutions, offer customer-centric products and services, and pioneer new, immersive forms of engagement in today’s business landscape that’s dominated by technology.

by Bernard Marr
Indian Management January 2023

The S-E-S cycle

Thus, for being productive, it is necessary to improve our sleeping patterns, get adequate exercise, and soak up sunlight on a daily basis. The three necessary variables will not only help increase our effectiveness at work but also make our lives better.

by Amit Mishra
Indian Management January 2023

More From The Category

Size them up

MYTH 1: Performance measurement is easy to understand.
MYTH 2: Performance measurement is easy to develop and implement.
MYTH 3: The best practices of governance, business planning, and performance measurement are well understood and practised in many organisations.
MYTH 4: A supportive organisation climate is not essential for a productive organisation.
MYTH 5: Major crown projects in the public sector can never succeed.

by Bryan Shane and Patricia Lafferty
Indian Management January 2023

More than a eureka moment

Busting the following myths-
MYTH 1: Innovation occurs in a dramatic thunderclap of insight.
MYTH 2: Innovation occurs organically; it does not adhere to a process that can be taught or followed.
MYTH 3: Innovation is the bastion of Silicon Valley gurus working in R&D labs.
Myth 4: Speed is of the essence! The most successful innovators create solutions and get them into the market quickly.
Myth 5: Customer research can cloud the issue: follow your dreams—go with your gut!

by Lorraine Marchand
Indian Management December 2022
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