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Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

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Myth Busters

Advertising’s effects

by John Philip Jones and Mary Baumgartner Cyrus
Indian Management February 2022

"Busting the following myths:
MYTH 1: Half my advertising is wasted, but I do not know which half
MYTH 2: Clustering television spots in ‘bursts’/ ‘flights’
MYTH 3: The dominance of low-involvement brands
MYTH 4: As a brand grows, its advertising must be increased at the same rate
MYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"

Latest Articles

A deeply personal act

Organisational Culture

Storytelling is a key part of our shared human experience. It has long connected people across cultures and brought together groups who may seem like they have nothing in common, through tales of success and learnings. But what is often forgotten is the power of storytelling, especially in business.
by Yetunde Hofmann
Indian Management May 2023

Reaching the next level

Myth Busters

"Busting the following myths-
MYTH 1: Work-life balance is key.
MYTH 2: Sustainable businesses cannot exist at scale.
MYTH 3: The customer is always right.
MYTH 4: Strategic pricing is complex.
MYTH 5: Failure is always bad."
by Alex Brueckmann
Indian Management May 2023
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More From The Category

Reaching the next level

Myth Busters

"Busting the following myths-
MYTH 1: Work-life balance is key.
MYTH 2: Sustainable businesses cannot exist at scale.
MYTH 3: The customer is always right.
MYTH 4: Strategic pricing is complex.
MYTH 5: Failure is always bad."
by Alex Brueckmann
Indian Management May 2023

Make them believe

Myth Busters

MYTH 1: Only logic matters.
MYTH 2: Just present the one right way.
MYTH 3: When persuading with numbers, more colours gives more credibility.
MYTH 4: You don’t want the other person to say “No”.
by Gary Peacock
Indian Management April 2023
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