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Myth Busters

A deeper path to meaning

by Brad McLain
Indian Management September 2023

Busting the following myths:
MYTH 1: People do not change. Fundamentally, we are who we are.
MYTH 2: Transformative experiences happen to us—from external sources and controls.
MYTH 3: Experience design leaders always intend positive experiences.
MYTH 4: Experience design leaders control experiences.
MYTH 5: Experience design leadership is a simple checklist of best-practices.

 

Brad McLain Brad McLain, PhD, founder of Designing Transformative Experiences LLC and author of Designing Transformative Experiences, opines on learning how to work and lead on deeper levels. McLain is on the faculty of University of Colorado at Boulder; Director of the Center for STEM Learning; and Director of Corporate Research at National Center for Women in Information Technology.

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