Summary: Your customers want you to save the world. People have many different, and very real, worries about the future, including health, climate, technology and more. As a company, you must be seen to be taking your responsibilities seriously and making a contribution towards relieving one or more of these worries.
The metaverse has actually been around for quite a while now, especially in gaming. It holds a lot of promise for marketing and sales. But are brands listening?
Entrepreneurs are more likely to feel that philanthropy is an essential part of their lives than their financial counterparts and see the link between volunteering and professional success in the report.
Building a lean culture is not something for which you can randomly cherry pick some tools and make it happen. It is more of a social process; one that is of people development and transformation, that teaches involvement, ownership, and responsible behaviour.
Summary: It is not a compulsion that you should look for a purpose to hitch your brand to. Sometimes your brand comes with a well-infused purpose. In India, you can think of Tata, Amul, FabIndia and a few more.
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