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Your reputation precedes you

by Lida Citroën
Indian Management July 2021

Busting the following myths:
MYTH 1: Personal branding is only for celebrities
MYTH 2: It doesn’t matter what others think of me; it just matters what I think of myself
MYTH 3: Repairing your reputation means changing your identity
MYTH 4: Branding means logos and taglines
MYTH 5: Personal branding means you are focused only on yourself

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