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Towards data optimacy

by Ruben Ugarte
Indian Management May 2021

Summary: The pandemic has become a modern-day kingmaker, bestowing record profits and growth in some industries. However, it is not just mere luck. The best companies are innovating faster than their peers, investing in their people, and making the most out of their data. Combine this with a little bit of luck, and you end up in a fantastic place.

Ruben Ugarte is founder, Practico Analytics. He maintains a popular blog with more than 100,000 readers. He is also author, The Data Mirage: Why Companies Fail to Actually Use Their Data.

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