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Management Perspectives

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The truth about innovation

by Dr David Cutler
Indian Management March 2022

Busting the following myths-
MYTH 1: Innovators are born, not made
MYTH 2: Those who fail to innovate are closedminded
MYTH 3: We are not in the innovation business
Myth 4: We don’t have enough money to innovate
MYTH 5: Great leaders design innovative solutions

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