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Management Perspectives

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The spark is within

by Nir Bashan
Indian Management November 2020

Busting the following myths:
MYTH 1: I am not a creative person
MYTH 2: You need to wait for lightning to strike to be
MYTH 3: Creativity is too expensive
MYTH 4: Creativity will not help me in my business/industry/career
MYTH 5: It is not the stuff of the serious business person

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