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Myth Busters

The logic of illogic

by Brian Sheehan
Indian Management July 2024

Busting the following myths-

MYTH 1: More data always equals better strategic decision-making.
MYTH 2: AI will make strategic decision making a lot easier. 
MYTH 3: Exceptional strategic ideas impact your brand quickly.
MYTH 4: Strategy has to be logical. 
MYTH 5: Strategy is a lot more important than tactics.

Brian Sheehan is the author of The logic of illogic.

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