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The key to persuasion

by Stephen McGarvey
Indian Management January 2023

The ability to transform ourselves and persuade and influence others depends on the subtleties of effective communication and the fact that thinking impacts emotions, which, in turn, drive behaviour. In order to effectively move someone to action, we must understand how the mind filters information.

Stephen McGarvey is founder, Solutions in Mind. He is author, Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior.

Latest Articles

Harmony of body and mind

A sense of well-being—whatever that means to us—results in a number of benefits with research showing greater efficiency, more effective interpersonal interactions and taking of opportunities, greater motivation, and even greater cognitive flexibility (resulting in better problem solving and creativity).

by Audrey Tang
Indian Management February 2024

Tech for the world

New tech applications emerging in the Fourth Industrial Revolution (4IR) make it possible to leverage sustainable impact at scale, and at the same time, seize exciting market opportunities. Yet businesses have only tapped into a fraction of sustainable technology’s potential.

by Marga Hoek
Indian Management February 2024

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Mastering influence

Influence is ubiquitous and you are using it, well or poorly, in your life whether you are aware of it or not. You have likely been to a powerful workshop or training program where you felt you learned a lot.

by Tsun-Yan Hsieh and Huijin Kong
Indian Management February 2024

Carrot or stick

Across every society, culture, and business, there is a fundamental behaviourist idea that if you reward certain behaviours you will get more of them, and if you punish certain behaviours, you will get less of them. However, according to many recent headlines, rewards do not work nearly as well as people think when it comes to changing behaviour.

by Nik Kinley and Shlomo Ben-Hur
Indian Management January 2024
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