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The key to persuasion

by Stephen McGarvey
Indian Management January 2023

The ability to transform ourselves and persuade and influence others depends on the subtleties of effective communication and the fact that thinking impacts emotions, which, in turn, drive behaviour. In order to effectively move someone to action, we must understand how the mind filters information.

Stephen McGarvey is founder, Solutions in Mind. He is author, Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior.

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