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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

Latest Articles

Rethinking value creation

The transition to a circular economy marks a pivotal moment for Indian businesses, offering more than just economic benefits. By transcending profit-driven models and adopting sustainable practices, companies can forge resilience, drive innovation, enhance customer value and generate enduring value for society and the environment alike.

by Dr Julia Binder and Dr Manuel Braun
Indian Management August 2024

The hidden superpower

Busting the following myths-
MYTH 1: You’ve got it or you haven’t.
MYTH 2: It is hard to distinguish intuition from other thought processes.
MYTH 3: Intuition is just bias.
MYTH 4: Intuition is unscientific and risky.
MYTH 5: Intuition is always right.

by Jessica Pryce-Jones
Indian Management August 2024

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The higher education ‘Reset’

If universities wish to stand a chance of crafting meaningful career opportunities for their graduates and make them future ready for a world that is powered by artificial intelligence and automation, then it will need to them to take big bold steps towards triggering the ‘HE Reset’ towards an irreversible transformation.

by Dr Debashish Sengupta
Indian Management August 2024

The age of ‘GenAI’

One of the most promising advancements within AI is Generative AI (GenAI), which goes beyond conventional AI capabilities by generating new content, designs, or solutions. GenAI encompasses a subset of AI techniques focused on generating new content, images, text, synthetic data, or even entire scenarios.

by Dr Abhishek Narain Singh
Indian Management August 2024
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