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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

Latest Articles

Elevate, engage, engineer

Employee Engagement

The journey to employee empowerment is not easy, but the rewards are substantial. Organisations that prioritise engagement will be the ones that thrive in the increasingly 
by Ullhas Pagey
Indian Management March 2025

From an ‘idea’ to an ‘empire’

Myth Busters

Busting the following myths
MYTH 1: It’s not personal. It’s business.
MYTH 2: You must follow your passion.
MYTH 3: Innovation is always the key to startup success.
MYTH 4: You need to hire true experts.
MYTH 5: You will always be the CEO of your venture.
by Ashwin Gulati
Indian Management March 2025
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Digital detox

Technology

By addressing the root causes of technostress and fostering a culture of resilience, managers can create environments where employees not only manage stress, but thrive.
by Petra Velzeboer
Indian Management February 2025

The future of AI in HR

Technology

The rapid advancement of artificial intelligence (AI), the HR landscape is undergoing a significant transformation. As AI-powered tools and technologies become more prevalent, HR professionals must adapt and evolve to remain relevant in this new era.
by Prof Rashmi Bhatia
Indian Management December 2024
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