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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

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