Management Perspectives

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Organisational Culture

Say. Do. Confirm

by Ambi Parameswaran
Indian Management May 2021

Summary: It is not a compulsion that you should look for a purpose to hitch your brand to. Sometimes your brand comes with a well-infused purpose. In India, you can think of Tata, Amul, FabIndia and a few more.

Ambi Parameswaran is founder, brandbuilding.com. He is also a best-selling author and a brand/ executive coach.

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