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Management Perspectives

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Employee Engagement

Engaging a multigenerational workforce

by Dr Debashish Sengupta
Indian Management January 2021

Summary: An engaged workforce—across generations—is the best vaccine for any organisation to help it develop immunity against future crisis; but are the leaders listening? Organisations need to learn from both the mistakes they made and the things they got right during this pandemic.

Dr Debashish Sengupta is the author of The Life of Z: Understanding the Digital Pre-teen and Adolescent Generation and The Life of Y: Engaging Millennials as Employees and Consumers. He is also Professor at Royal University for Women, Bahrain.

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Boon or bane?

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‘Conditional telework’, with all its conveniences, is fast gaining acceptance among management as well as employees, alike. However, it does come with its set of disadvantages too and many aspects of it are up for debate.
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Digital or not, most transformations do not cross the finish line. You might achieve your numbers for a while, but then people slip back to the old ways of working and nothing sticks, leaving you to solve the same problem again. In order to outdo poor transformation and engagement stats, we must manage to engage because the future of business is (still) people.
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