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Driving into the future

by Evangelos Simoudis
Indian Management November 2024

Debunking the following myths:
MYTH 1: Automakers’ value is tied solely to their hardware and product sales.
MYTH 2: AI in automobiles is only about autonomous driving.
MYTH 3: Automakers must own every aspect of vehicle technology.
MYTH 4: Vehicle performance is only about speed, power, and efficiency.
MYTH 5: Automakers can offer and take advantage of SDVs with only technological innovations.

Evangelos Simoudis is the author of Driving into the future.

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