Management Perspectives

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Build an employer brand

by Bryan Adams
Indian Management October 2021

"Busting the following myths-
MYTH 1: An employer brand should help my organisation attract talent
MYTH 2: The more applications, the better
MYTH 3: Candidates trust what our company has to say
MYTH 4: If we build an employer brand, our teams will use it
MYTH 5: Employer brand and consumer brand are two different things"

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Empathy in action

When organisations fail to embed inclusive values into everyday conversations, meetings, and decisions, those values become easy to sideline. Strategic communication brings coherence, clarity, and emotional resonance to inclusion work.

by Charlotte Otter
Indian Management September 2025

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

More From The Category

The rhythm of business

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"

by Jonathan Escobar Marin
Indian Management September 2025

Measuring what matters

Busting the following myths:
MYTH 1: Revenue should be the top priority of organisations and entrepreneurs in every industry.
MYTH 2: Employee disengagement is increasing—leader training is the solution.
MYTH 3: Employee layoffs and scaled-back marketing are the correct response to economic uncertainty.
MYTH 4: Marketing research tells us all we need to know about what people want.
MYTH 5: When it comes to strategic and operational growth systems, there’s nothing new under the sun.

by Wendy Lipton-Dibner
Indian Management August 2025
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