Management Perspectives

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Build an employer brand

by Bryan Adams
Indian Management October 2021

"Busting the following myths-
MYTH 1: An employer brand should help my organisation attract talent
MYTH 2: The more applications, the better
MYTH 3: Candidates trust what our company has to say
MYTH 4: If we build an employer brand, our teams will use it
MYTH 5: Employer brand and consumer brand are two different things"

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Brand yourself

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

by J Devarprakash
Indian Management March 2024

Set up your team for success

MYTH 1: The people on the innovation team are the right people for the team.
MYTH 2: The team should be laser-focused on the outcome. 
MYTH 3: The team knows best.
Myth 4: Innovation teams always succeed.
Myth 5: Company culture is not critical to the success of the team.

by Helene Cahen, MS
Indian Management March 2024

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Set up your team for success

MYTH 1: The people on the innovation team are the right people for the team.
MYTH 2: The team should be laser-focused on the outcome. 
MYTH 3: The team knows best.
Myth 4: Innovation teams always succeed.
Myth 5: Company culture is not critical to the success of the team.

by Helene Cahen, MS
Indian Management March 2024

Your finest work unveiled

Busting the following myths-

MYTH 1: If you work hard, you will get ahead.

MYTH 2: Emotional intelligence is innate, not learned.

MYTH 3: Networking is only important when you are looking for a job.

MYTH 4: Mistakes will kill your career.

MYTH 5: Every issue I face at work can be solved with more effort.

by Merideth Mehlberg
Indian Management February 2024
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