Summary: As a company, you must be seen to be taking your responsibilities seriously and making a contribution towards relieving one or more of these worries. It may only be in a very small way that affects your local community, but you will be helping to make the world a better place.
Research has demonstrated that competitive advantage in business, today, erodes faster than in the past. In the coming decades, organisational design will be key if business executives reset management by making the transition from traditional and rigid management to organisational agility.
In today's time of rapid change and a shift in our approach towards collaboration, it makes sense to apply design to the ways we work together, right down to individual meetings and workshops. How effective would your organisation be if every session was aligned to your organisational goals?
Summary: It is not a compulsion that you should look for a purpose to hitch your brand to. Sometimes your brand comes with a well-infused purpose. In India, you can think of Tata, Amul, FabIndia and a few more.
Summary: Your customers want you to save the world. People have many different, and very real, worries about the future, including health, climate, technology and more. As a company, you must be seen to be taking your responsibilities seriously and making a contribution towards relieving one or more of these worries.
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