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Management Perspectives

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A deeply personal act

by Yetunde Hofmann
Indian Management May 2023

Storytelling is a key part of our shared human experience. It has long connected people across cultures and brought together groups who may seem like they have nothing in common, through tales of success and learnings. But what is often forgotten is the power of storytelling, especially in business.

Yetunde Hofmann Yetunde Hofmann is founder, SOLARIS. Yetunde is also author, Beyond Engagement.

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