Management Perspectives

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Your story matters

by Donna Griffit
Indian Management July 2023

Busting the following myths-
MYTH 1: Data and metrics are the only things investors care about.
MYTH 2: Storytelling and creativity have no place in the business world.
MYTH 3: Investors are only interested in what you are doing ‘right now’, not how you got there.
MYTH 4: If you have a good product, nothing else matters.
MYTH 5: Raising capital is the end goal of every start-up.

Donna Griffit Donna Griffit, author, Sticking to my Story: The Alchemy Of Storytelling For Startups.

Latest Articles

Building cultures of adaptability

Organisations often forget that their earliest successes were built on curiosity, creativity, and constant reinvention. As AI reshapes the nature of work, these qualities become essential for survival. Reinvention cannot be delegated to innovation teams or episodic transformation initiatives.

by Dr Helmut Schuster and Dr David Oxley
Indian Management March 2026

Designing work, not decorating it

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."

by Dean E Carter
Indian Management February 2026

More From The Category

Designing work, not decorating it

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."

by Dean E Carter
Indian Management February 2026

The real leadership risk

"Debunking the following myths-
Myth 1: Ego is a character flaw.
Myth 2: Strong leaders are above the ego.
Myth 3: The ego only appears as arrogance.
Myth 4: Ego management is ‘soft’ leadership work.
Myth 5: Managing ego weakens ambition."

by Christie Garcia
Indian Management February 2026
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