Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page

Your story matters

by Donna Griffit
Indian Management July 2023

Busting the following myths-
MYTH 1: Data and metrics are the only things investors care about.
MYTH 2: Storytelling and creativity have no place in the business world.
MYTH 3: Investors are only interested in what you are doing ‘right now’, not how you got there.
MYTH 4: If you have a good product, nothing else matters.
MYTH 5: Raising capital is the end goal of every start-up.

Donna Griffit Donna Griffit, author, Sticking to my Story: The Alchemy Of Storytelling For Startups.

Latest Articles

A strategic advantage

In an era where collaboration, innovation, and adaptability are more important than ever, investing in personality diversity is not just beneficial, it is essential.

by Paul Grant
Indian Management October 2025

The digital drift

The problem of cyberloafing is projected to increase as the technology companies find new ways to increase user engagement on their platforms. It is thus essential for corporates and human resource managers to come up with innovative solutions to curb cyberloafing practices amongst employees.

by Siddhartha Mukherjee, Agnim Mitra, and Dr Sumanta Dutta
Indian Management October 2025

More From The Category

The rhythm of business

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"

by Jonathan Escobar Marin
Indian Management September 2025

Measuring what matters

Busting the following myths:
MYTH 1: Revenue should be the top priority of organisations and entrepreneurs in every industry.
MYTH 2: Employee disengagement is increasing—leader training is the solution.
MYTH 3: Employee layoffs and scaled-back marketing are the correct response to economic uncertainty.
MYTH 4: Marketing research tells us all we need to know about what people want.
MYTH 5: When it comes to strategic and operational growth systems, there’s nothing new under the sun.

by Wendy Lipton-Dibner
Indian Management August 2025
Submit Enquiry
back