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Your story matters

by Donna Griffit
Indian Management July 2023

Busting the following myths-
MYTH 1: Data and metrics are the only things investors care about.
MYTH 2: Storytelling and creativity have no place in the business world.
MYTH 3: Investors are only interested in what you are doing ‘right now’, not how you got there.
MYTH 4: If you have a good product, nothing else matters.
MYTH 5: Raising capital is the end goal of every start-up.

Donna Griffit Donna Griffit, author, Sticking to my Story: The Alchemy Of Storytelling For Startups.

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