Management Perspectives

Wellbeing, as one of my six steps to workplace happiness, is core to creating happy employees, and that’s why regulating wellbeing must be a priority for organisations, if they are ever going to create happy and profitable places to work.

Resilience in communication comes from being prepared. Whether you are introducing a new idea or facing resistance, using these approaches will help you stay ready, confident and resilient.

"Busting the following myths-
MYTH 1: Marketing should be persuasive.
MYTH 2: People care about your brand's ‘why’.
MYTH 3: B2b brands should avoid emotion in marketing.
MYTH 4: Company leaders know why people buy their brand.
MYTH 5: Customers are brand loyal."

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"