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Case Study

Wheels of change

by Shashank Shah
Indian Management May 2021

Summary: Indian two-wheeler giant TVS Motor Company has evolved through the ages as not just one of India’s biggest two-wheeler manufacturer but also a responsible and ethical corporation. As the world grapples numerous man-made crises—climate change, air and water pollution, and their resultant repercussions—TVS’ policies and innovative approaches can prove to be a role model for its industry as well as others.

Dr Shashank Shah is SAI Fellow’17, Harvard University. He is author, The Tata Group, Win-Win Corporations and Soulful Corporations

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