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The right direction

by Brad Cleveland
Indian Management August 2021

The principles that guide effortless customer experiences seem basic. But the truth is, it is difficult to get customer service basics right, and many organisations don’t. Here are five universal frustrations that can point you in the right direction.

Brad Cleveland is an expert in customer strategy and management. He is author, Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results.

Latest Articles

Empathy in action

When organisations fail to embed inclusive values into everyday conversations, meetings, and decisions, those values become easy to sideline. Strategic communication brings coherence, clarity, and emotional resonance to inclusion work.

by Charlotte Otter
Indian Management September 2025

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

More From The Category

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

The mindful pivot

Mindfulness is more than a missing key in business. It is a doorway. One that leads from stress to resilience, from ego to empathy, from chaos to clarity. The business case is compelling, but the human case is even stronger.

by Josephine McGrail
Indian Management August 2025
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