Management Perspectives

Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.

MYTH 1: The people on the innovation team are the right people for the team.
MYTH 2: The team should be laser-focused on the outcome. 
MYTH 3: The team knows best.
Myth 4: Innovation teams always succeed.
Myth 5: Company culture is not critical to the success of the team.

For organisations to thrive in the turbulent years ahead, managers must rethink how they approach their strategies to achieve growth and success. A more holistic approach is needed which considers a company’s purpose and commercial aims alongside the needs and abilities of their people.

The gap between the collective efforts and goals of the organisation can only be bridged by optimal use of feedback, as it promotes surroundings geared towards sustained growth. So, ensuring that all that is said translates into actionable steps leads us to move toward intentional progress.