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Rethink your brand playbook

by Kevin Perlmutter
Indian Management November 2025

"Busting the following myths-
MYTH 1: Marketing should be persuasive.
MYTH 2: People care about your brand's ‘why’.
MYTH 3: B2b brands should avoid emotion in marketing.
MYTH 4: Company leaders know why people buy their brand.
MYTH 5: Customers are brand loyal."

Kevin Perlmutter is the author of Rethink your brand playbook

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