Management Perspectives

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Rethink your brand playbook

by Kevin Perlmutter
Indian Management November 2025

"Busting the following myths-
MYTH 1: Marketing should be persuasive.
MYTH 2: People care about your brand's ‘why’.
MYTH 3: B2b brands should avoid emotion in marketing.
MYTH 4: Company leaders know why people buy their brand.
MYTH 5: Customers are brand loyal."

Kevin Perlmutter is the author of Rethink your brand playbook

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The living mentor

If academia learns to treat connection as a discipline, not an afterthought, it can turn its most intangible quality—trust—into its greatest strength. The choice is clear: either humanise leadership now, or risk losing the humanity we claim to nurture.

by Rajeev Kumar Mehajan
Indian Management November 2025

Leading with impact

Mastering the art of people management is an ongoing process that requires continuous learning, self-reflection, and adaptation. Effective people managers must develop strong communication skills, emotional intelligence, and a deep understanding of their team’s needs and motivations.

by Sanjay Koul
Indian Management November 2025

More From The Category

The rhythm of business

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"

by Jonathan Escobar Marin
Indian Management September 2025

Measuring what matters

Busting the following myths:
MYTH 1: Revenue should be the top priority of organisations and entrepreneurs in every industry.
MYTH 2: Employee disengagement is increasing—leader training is the solution.
MYTH 3: Employee layoffs and scaled-back marketing are the correct response to economic uncertainty.
MYTH 4: Marketing research tells us all we need to know about what people want.
MYTH 5: When it comes to strategic and operational growth systems, there’s nothing new under the sun.

by Wendy Lipton-Dibner
Indian Management August 2025
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