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Pattern for the future?

by Ambi Parameswaran
Indian Management December 2020

COVID-19 has effected a clear shift in consumer behaviour, but will it stay for long? I would like to submit that some of the changes may stay a lot longer. The use of digital technologies for education, work, and entertainment will continue to grow.

Ambi Parameswaran is an independent brand coach, best-selling author, and founder, brand-building.com. Spring – Bouncing Back from Rejection is his latest book

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