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New normal, newer opportunities

by Sridhar Samu and Anubhav Mishra
Indian Management December 2020

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?

Sridhar Samu is Senior Associate Professor, Great Lakes Institute of Management, Chennai.

Anubhav Mishra is Associate Professor, Jaipuria Institute of Management, Lucknow.

Latest Articles

Empathy in action

When organisations fail to embed inclusive values into everyday conversations, meetings, and decisions, those values become easy to sideline. Strategic communication brings coherence, clarity, and emotional resonance to inclusion work.

by Charlotte Otter
Indian Management September 2025

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

More From The Category

Flying forward: Sensitivity and sensibility

At its heart, aviation safety is not a checkbox—it is a covenant. A covenant that calls for vigilance from institutions, empathy from leaders, and maturity from citizens. If India is to truly honour those we lost, our collective promise must be clear: never again through neglect, never again through complacency. 

by Dr Rajeev Kumar Mehajan
Indian Management September 2025

The mindful pivot

Mindfulness is more than a missing key in business. It is a doorway. One that leads from stress to resilience, from ego to empathy, from chaos to clarity. The business case is compelling, but the human case is even stronger.

by Josephine McGrail
Indian Management August 2025
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