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New normal, newer opportunities

by Sridhar Samu and Anubhav Mishra
Indian Management December 2020

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?

Sridhar Samu is Senior Associate Professor, Great Lakes Institute of Management, Chennai.

Anubhav Mishra is Associate Professor, Jaipuria Institute of Management, Lucknow.

Latest Articles

Building cultures of adaptability

Organisations often forget that their earliest successes were built on curiosity, creativity, and constant reinvention. As AI reshapes the nature of work, these qualities become essential for survival. Reinvention cannot be delegated to innovation teams or episodic transformation initiatives.

by Dr Helmut Schuster and Dr David Oxley
Indian Management March 2026

Designing work, not decorating it

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."

by Dean E Carter
Indian Management February 2026

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Unconscious competence

Leadership development takes place in a particular context. Context includes the corporate culture, the structure of the organisation, human relations, the opportunities for growth as well as the beliefs and unwritten rules regarding promotion.

by Fay Niewiadomski
Indian Management February 2026

Digital Independence

India’s pursuit of digital sovereignty is advancing at an encouraging pace, with foundational initiatives like DPI and DPDP Rules setting a robust trajectory. Yet, the extent of progress—how far India can extend its influence in the global AI landscape—depends on sustained momentum.

by MP Sukumaran Nair
Indian Management February 2026
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