Management Perspectives

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New normal, newer opportunities

by Sridhar Samu and Anubhav Mishra
Indian Management December 2020

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?

Sridhar Samu is Senior Associate Professor, Great Lakes Institute of Management, Chennai.

Anubhav Mishra is Associate Professor, Jaipuria Institute of Management, Lucknow.

Latest Articles

Nurturing tomorrow’s unicorns

The next decade must build on the last. With the policy architecture now in place, the focus shifts to execution excellence, collaborative governance, and relentless iteration. By aligning incentives, removing residual friction, and fostering a culture that celebrates calculated risk, India can transform its startup ecosystem from a national success story into a global benchmark.

by ULLHAS PAGEY
Indian Management July 2026

The power of purpose

Purpose gives organisations a reason to exist; stories give them a way to matter. When purpose and storytelling converge, they create a powerful force for change—one that inspires people, shapes culture, and drives impact. In a world hungry for meaning, the organisations that master authentic storytelling will not only survive but thrive.

by Zoë Arden
Indian Management May 2026

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The ‘BHAG’ imperative

A national objective to make India energy self-reliant will catalyse research, investment, and industrial development in the ensuing decades. We have to go up the value chain. When nations commit themselves to such goals, transformation is inevitable. The ISRO example given above is a BHAG moment. Let us replicate it.

by R S Rajesh
Indian Management May 2026

The science of passion

Many any leaders think passion belongs to artists or athletes, not the corporate world. In business, it’s seen as a luxury or even a liability. This skepticism is understandable, but it comes at a cost. The question worth asking is not whether passion matters at work, or whether it motivates employees to contribute and grow. The question is: what will leaders do to harness it?

by Laura Best
Indian Management April 2026
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