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New normal, newer opportunities

by Sridhar Samu and Anubhav Mishra
Indian Management December 2020

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?

Sridhar Samu is Senior Associate Professor, Great Lakes Institute of Management, Chennai.

Anubhav Mishra is Associate Professor, Jaipuria Institute of Management, Lucknow.

Latest Articles

Nurturing tomorrow’s unicorns

The next decade must build on the last. With the policy architecture now in place, the focus shifts to execution excellence, collaborative governance, and relentless iteration. By aligning incentives, removing residual friction, and fostering a culture that celebrates calculated risk, India can transform its startup ecosystem from a national success story into a global benchmark.

by ULLHAS PAGEY
Indian Management July 2026

Humanity over automation

In a world racing towards automation, efficiency, and artificial intelligence, leadership is at risk of losing something vital: its humanity. We are surrounded by dashboards, frameworks, operating models, and algorithms promising certainty in uncertain times. Yet the most effective leaders today are those who lead unmistakably like humans.

by Emmanuel Gobillot
Indian Management April 2026

More From The Category

The science of passion

Many any leaders think passion belongs to artists or athletes, not the corporate world. In business, it’s seen as a luxury or even a liability. This skepticism is understandable, but it comes at a cost. The question worth asking is not whether passion matters at work, or whether it motivates employees to contribute and grow. The question is: what will leaders do to harness it?

by Laura Best
Indian Management April 2026

Stories power CSR

Companies often use stories to communicate their corporate social responsibility (CSR) messages to consumers. CSR can be broadly defined as business practices that go beyond legal requirements and account for social and/or environmental concerns and organisations must communicate these practices credibly to their external and internal stakeholders.

by Dr. Sumanta Dutta and Sohom Banerjee
Indian Management April 2026
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