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New normal, newer opportunities

by Sridhar Samu and Anubhav Mishra
Indian Management December 2020

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it. What are the changes in consumer behaviour and how brands and retailers can help to provide specialised services?

Sridhar Samu is Senior Associate Professor, Great Lakes Institute of Management, Chennai.

Anubhav Mishra is Associate Professor, Jaipuria Institute of Management, Lucknow.

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