If leaders mobilise the full potential of every member of the organisation’s ‘secret army’—people who resolve demos, chase payments, carry out checks, deliver goods, supporting sellers, handle logistics and deliveries, address queries, and resolve technical glitches—then they can come out stronger post COVID-19.
Storytelling is a key part of our shared human experience. It has long connected people across cultures and brought together groups who may seem like they have nothing in common, through tales of success and learnings. But what is often forgotten is the power of storytelling, especially in business.
"Busting the following myths-
MYTH 1: Work-life balance is key.
MYTH 2: Sustainable businesses cannot exist at scale.
MYTH 3: The customer is always right.
MYTH 4: Strategic pricing is complex.
MYTH 5: Failure is always bad."
Marginal behaviours, choices, and ways of life can be eye openers in their own right, even where they are likely to remain at the fringes. Never mind that the behaviours are seemingly confined to the fringes; there are entrepreneurs who believe there is scope for mainstream expansion and see growth where others see only issues, confusion or nothing much at all.
By focusing on both the needs of your customers, as well as those of your employees, you can ensure that everyone’s best interests are taken into consideration when making decisions or driving forward key initiatives within your organisation.
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