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Make the leap

by Dr Allan Colman
Indian Management October 2022

To effectively make the leap from building to selling as an entrepreneur, always be on the look for ways to highlight the value you bring to the table. In this way, you set yourself, your brand, and your product apart from the competition on your road to success.

Dr Allan Colman is CEO, Closers Group; co-founder DecisionQuest; and Professor of Marketing, California State University. Dr. Colman is also author, The Revenue Accelerator: The 21 Boosters to Launch Your Startup.

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