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Strategy

Fight the firestorm of change

by Ian C Woodward, V “Paddy” Padmanabhan, and Sameer Hasija
Indian Management December 2020

We do not know how long the crisis will last and the broader ramifications are likely to be with us for even longer. The ‘Phoenix Encounter Method’ is a sure-shot way to leverage disruption and reimagine businesses, thereby creating a new future.

Ian C Woodward s INSEAD Professor of Management Practice and Director, Advanced Management Programme.

V “Paddy” Padmanabhan is Unilever Professor of Marketing, INSEAD, and Academic Director, INSEAD Emerging Markets Institute.

Sameer Hasija is INSEAD Professor of Technology and Operations Management.

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