Announcement

Now MAT Score/Result of last 5 administrations are available online. B-schools/Universities who are accepting MAT scores for facilitating the admission to their MBA/Allied programmes are advised to verify the MAT score submitted by the candidates from 1. AIMA Website: Click here 2. AIMA office through e-mail: matibt@aima.in

Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page
Strategy

Business 2030

by Dr Helen Edwards
Indian Management May 2023

Marginal behaviours, choices, and ways of life can be eye openers in their own right, even where they are likely to remain at the fringes. Never mind that the behaviours are seemingly confined to the fringes; there are entrepreneurs who believe there is scope for mainstream expansion and see growth where others see only issues, confusion or nothing much at all.

Dr Helen Edwards is Adjunct Associate Professor of Marketing at London Business School. Dr Edwards is also author, From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First.

Latest Articles

For better communication

Technology

Generative AI can help all of us to be more connected, clear, concise, and confident in our communication. By partnering with AI in our preparation and practice, we can better help our audiences to understand, remember, and act on our communication.
by Matt Abrahams
Indian Management September 2023

Unlock value-creation

Strategy

Foundational to the next era of sustainable performance decision-making will be the creation of value for all stakeholders across the entire value chain. If we get it right, we will enjoy free energy; land and oceans will be revived and become productive; and food and clean water will be abundant for all.
by Stuart McLachlan and Dean Sanders
Indian Management September 2023
View all

More From The Category

Unlock value-creation

Strategy

Foundational to the next era of sustainable performance decision-making will be the creation of value for all stakeholders across the entire value chain. If we get it right, we will enjoy free energy; land and oceans will be revived and become productive; and food and clean water will be abundant for all.
by Stuart McLachlan and Dean Sanders
Indian Management September 2023

See the whole picture

Strategy

When inviting the ‘right brain’ to participate in a conversation, we see more, think differently, and bring new insights. The ‘right brain’ is like your personal genie in the bottle—an enormous power for you, and your team, to release and use.
by Yda Bouvier
Indian Management August 2023
View all
Submit Enquiry
back