Management Perspectives

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Business 2030

by Dr Helen Edwards
Indian Management May 2023

Marginal behaviours, choices, and ways of life can be eye openers in their own right, even where they are likely to remain at the fringes. Never mind that the behaviours are seemingly confined to the fringes; there are entrepreneurs who believe there is scope for mainstream expansion and see growth where others see only issues, confusion or nothing much at all.

Dr Helen Edwards is Adjunct Associate Professor of Marketing at London Business School. Dr Edwards is also author, From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First.

Latest Articles

Nurturing tomorrow’s unicorns

The next decade must build on the last. With the policy architecture now in place, the focus shifts to execution excellence, collaborative governance, and relentless iteration. By aligning incentives, removing residual friction, and fostering a culture that celebrates calculated risk, India can transform its startup ecosystem from a national success story into a global benchmark.

by ULLHAS PAGEY
Indian Management July 2026

Humanity over automation

In a world racing towards automation, efficiency, and artificial intelligence, leadership is at risk of losing something vital: its humanity. We are surrounded by dashboards, frameworks, operating models, and algorithms promising certainty in uncertain times. Yet the most effective leaders today are those who lead unmistakably like humans.

by Emmanuel Gobillot
Indian Management April 2026

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The science of passion

Many any leaders think passion belongs to artists or athletes, not the corporate world. In business, it’s seen as a luxury or even a liability. This skepticism is understandable, but it comes at a cost. The question worth asking is not whether passion matters at work, or whether it motivates employees to contribute and grow. The question is: what will leaders do to harness it?

by Laura Best
Indian Management April 2026

Stories power CSR

Companies often use stories to communicate their corporate social responsibility (CSR) messages to consumers. CSR can be broadly defined as business practices that go beyond legal requirements and account for social and/or environmental concerns and organisations must communicate these practices credibly to their external and internal stakeholders.

by Dr. Sumanta Dutta and Sohom Banerjee
Indian Management April 2026
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