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Management Perspectives

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Business 2030

by Dr Helen Edwards
Indian Management May 2023

Marginal behaviours, choices, and ways of life can be eye openers in their own right, even where they are likely to remain at the fringes. Never mind that the behaviours are seemingly confined to the fringes; there are entrepreneurs who believe there is scope for mainstream expansion and see growth where others see only issues, confusion or nothing much at all.

Dr Helen Edwards is Adjunct Associate Professor of Marketing at London Business School. Dr Edwards is also author, From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First.

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Generative AI can help all of us to be more connected, clear, concise, and confident in our communication. By partnering with AI in our preparation and practice, we can better help our audiences to understand, remember, and act on our communication.

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Unlock value-creation

Foundational to the next era of sustainable performance decision-making will be the creation of value for all stakeholders across the entire value chain. If we get it right, we will enjoy free energy; land and oceans will be revived and become productive; and food and clean water will be abundant for all.

by Stuart McLachlan and Dean Sanders
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Unlock value-creation

Foundational to the next era of sustainable performance decision-making will be the creation of value for all stakeholders across the entire value chain. If we get it right, we will enjoy free energy; land and oceans will be revived and become productive; and food and clean water will be abundant for all.

by Stuart McLachlan and Dean Sanders
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See the whole picture

When inviting the ‘right brain’ to participate in a conversation, we see more, think differently, and bring new insights. The ‘right brain’ is like your personal genie in the bottle—an enormous power for you, and your team, to release and use.

by Yda Bouvier
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