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Business 2030

by Dr Helen Edwards
Indian Management May 2023

Marginal behaviours, choices, and ways of life can be eye openers in their own right, even where they are likely to remain at the fringes. Never mind that the behaviours are seemingly confined to the fringes; there are entrepreneurs who believe there is scope for mainstream expansion and see growth where others see only issues, confusion or nothing much at all.

Dr Helen Edwards is Adjunct Associate Professor of Marketing at London Business School. Dr Edwards is also author, From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First.

Latest Articles

Rethinking value creation

The transition to a circular economy marks a pivotal moment for Indian businesses, offering more than just economic benefits. By transcending profit-driven models and adopting sustainable practices, companies can forge resilience, drive innovation, enhance customer value and generate enduring value for society and the environment alike.

by Dr Julia Binder and Dr Manuel Braun
Indian Management August 2024

The hidden superpower

Busting the following myths-
MYTH 1: You’ve got it or you haven’t.
MYTH 2: It is hard to distinguish intuition from other thought processes.
MYTH 3: Intuition is just bias.
MYTH 4: Intuition is unscientific and risky.
MYTH 5: Intuition is always right.

by Jessica Pryce-Jones
Indian Management August 2024

More From The Category

Rethinking value creation

The transition to a circular economy marks a pivotal moment for Indian businesses, offering more than just economic benefits. By transcending profit-driven models and adopting sustainable practices, companies can forge resilience, drive innovation, enhance customer value and generate enduring value for society and the environment alike.

by Dr Julia Binder and Dr Manuel Braun
Indian Management August 2024

‘Rise’: Mahindra’s purpose

Mahindra grew from an India-based farm equipment manufacturer to a global products and services company drawing strength from a clear concept of its purpose. ‘Rise’— to drive positive change — was the purpose that resonated with its leadership, employees, and customers and became the foundation of Mahindra’s global success!

by Rick Williams
Indian Management August 2024
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