Management Perspectives

If academia learns to treat connection as a discipline, not an afterthought, it can turn its most intangible quality—trust—into its greatest strength. The choice is clear: either humanise leadership now, or risk losing the humanity we claim to nurture.

Mastering the art of people management is an ongoing process that requires continuous learning, self-reflection, and adaptation. Effective people managers must develop strong communication skills, emotional intelligence, and a deep understanding of their team’s needs and motivations.

"Busting the following myths-
MYTH 1: Marketing should be persuasive.
MYTH 2: People care about your brand's ‘why’.
MYTH 3: B2b brands should avoid emotion in marketing.
MYTH 4: Company leaders know why people buy their brand.
MYTH 5: Customers are brand loyal."

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
MYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOME
MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"