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The RevOps wake-up call

by Dr Amy Osmond Cook
Indian Management October 2025

Myth 1: RevOps is just sales operations with a new name
Myth 2: Hierarchy = Leadership 
Myth 3: RevOps slows teams down
Myth 4: Some companies are too small for RevOps.
Myth 5: RevOps is just about data and dashboards
Myth 6: Our team will never embrace RevOps. It’s too big a change.

DAOC

Dr Amy Osmond Cook is the author of The RevOps wake-up call

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The rhythm of business

"Decoding the following myths-
MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.
MYTH 2: HIERARCHY = LEADERSHIP
MYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUS
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MYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"

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Measuring what matters

Busting the following myths:
MYTH 1: Revenue should be the top priority of organisations and entrepreneurs in every industry.
MYTH 2: Employee disengagement is increasing—leader training is the solution.
MYTH 3: Employee layoffs and scaled-back marketing are the correct response to economic uncertainty.
MYTH 4: Marketing research tells us all we need to know about what people want.
MYTH 5: When it comes to strategic and operational growth systems, there’s nothing new under the sun.

by Wendy Lipton-Dibner
Indian Management August 2025
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