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Social commerce unboxed

by Dr Sandip Nandi, Dr Tapash Ranjan Saha, and Dr Debasish Sur
Indian Management November 2025

The next few years will likely blur the boundaries further. Imagine a world where a viral Instagram reel leads to a purchase within seconds, payment happens instantly through UPI, and the item arrives at your doorstep in under an hour via quick commerce.

Dr Sandip Nandi is the author of Social commerce unboxed

Dr Tapash Ranjan Saha is the author of Social commerce unboxed

Dr Debasish Sur is the author of Social commerce unboxed

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