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As e-commerce platforms increasingly shape consumer choices, dark patterns in UI/UX design manipulate behaviour, erode trust, and challenge India’s evolving legal and regulatory framework.
Sohom Banerjee is the author of Dark patterns
Dr Sumanta Dutta is the author of Dark patterns
In an era of constant disruption, the most effective boards are those that anticipate change rather than react to it.
"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.Myth 2: HR is in the Employee Experience driver’s seat.Myth 3: We handled this a few years ago.Myth 4: An annual engagement survey is enough.Myth 5: Technology will make work less human."
The next few years will likely blur the boundaries further. Imagine a world where a viral Instagram reel leads to a purchase within seconds, payment happens instantly through UPI, and the item arrives at your doorstep in under an hour via quick commerce.
Whether you know or not, whether you like it or not, you are a brand. Your ‘branding’ happened soon after you were born, and has happened through the various phases of your life. In this age of branding, it is not just companies and products but also people who need reputation management.
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