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Creativity meets code

by Sohom Banerjee and Dr Sumanta Dutta
Indian Management May 2026

The orange economy is no longer confined to the realm of culture, it is becoming a cornerstone of the modern knowledge economy. Digital platforms have scaled creativity. AI is reshaping its production.

Sohom Banerjee Sohom Banerjee, is Doctoral Fellow, Jaipuria Institute of Management, Noida.

Dr. Sumanta Dutta Dr. Sumanta Dutta, is Assistant Professor, Postgraduate and Research Department of Commerce (M. Com), St. Xavier’s College (Autonomous), Kolkata.

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